And How to Make It Work for You When most business owners think about their company’s assets, they often focus on things like property, inventory, or cash flow. Intellectual Property (IP), though, is often overlooked. It’s seen as an afterthought,…
Three Years at MassChallenge Switzerland Have you ever been in a room so full of energy, creativity, and possibility that you could almost feel it in the air? That’s exactly how I’d describe my experience as a judge and mentor…
Uncover the hidden battles brands face to protect their identity in a fast-paced online world Digitalisation increases the risk of trademark infringement in several critical ways. The shift toward digital platforms and the rapid growth of online businesses have created…
Why Intellectual Property (IP) Could Be Your Secret Weapon in the Climate Fight Hey there, climate champions! Grab a seat and get ready, because we’re about to dive deep into one of the most fascinating intersections of global climate policy…
Company Overview Elikia Diamond is a diamond company that provides high-quality, ethically sourced diamonds, with a strong focus on transparency and authenticity. The company leverages blockchain technology to ensure that each diamond in its collection has a verifiable and traceable…
Protect Your Brand or Risk Losing It All In the past five years, trademark litigation in Switzerland has soared, with cases skyrocketing from 51% to a staggering 71% of all IP related court cases. This steep increase represents a growing…
Explore how Google’s “Gemini” highlights the power and pitfalls of trademark protection. Have You Ever Thought About What Makes a Name Stick? Certain names or logos instantly remind you of a specific company. That’s the magic of trademarks. Let’s explore…
The Hidden Risks of Not Owning Your Brand In today’s fast-paced world, the rise of social media and digital platforms has given artists, athletes, and content creators unprecedented opportunities to showcase their talents and build their personal brands. Whether it’s…
Why Treating Carbon as an Intangible Asset is a Game-Changer Hey there, forward-thinker! Let’s get real for a moment. We’re living in an era where climate action isn’t just a buzzword; it’s a critical business strategy. And yet, there’s a…
In today's dynamic and competitive business landscape, where innovation and creativity drive success, safeguarding intellectual property (IP) has become more critical than ever.
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