Our Story


Marc Luanghy


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Marc is an experienced Intellectual Property Advisor with a demonstrated history of working in the Public and Private sectors. Skilled in Trademark, Copyright, E-commerce, Domain Names and Intellectual Property Valuation, he completed his skill set with Postgraduate Studies focused on Entrepreneurship at Cambridge Judge Business School.

Always looking out for creative solutions, Marc is considered to be a strong business and legal professional with a passion for new technology and innovation.


The origins of our Firm can be traced back to IP Services Management, a boutique IP consulting practice set up in Geneva, Switzerland back in 2011.

Passionate about IP we aim to bring it from the back door to the boardroom.

We deliver actionable IP strategies and tactics to help  Start Ups and SMEs turn their know-how and ideas into sustainable and valuable assets.

Throughout the years, our firm has evolved. New partners. New logo. New website.
Becoming the IP STANCE you know us as today – the one-stop IP management experience adding value to your business.

Goals and Objectives

IP STANCE supports The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, providing a shared blueprint for peace and prosperity for people and the planet, now and into the future. At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing – in a global partnership.

They recognize that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.    

As a small boutique consulting firm, we indirectly contribute to the SDGs through the clients and specific projects we accompany given the nature of the services we offer. Within our limits we are committed to contributing to promoting sustainable and inclusive economic growth (goal 8) whilst fostering innovation (goal 9) and sustainable consumption and production (goal 12). IP STANCE contributes to the SDGs wether through our own operations and pro bono activities.